You can see this type of loyalty in use everyday in retail outlets, restaurants, coffee shops, department stores and grocery stores. Many different types of business can benefit from a loyalty card. By forming this bond with your customer they feel that you are giving them something for free for their loyalty to your establishment. Everyone is drawn to things that are free. Everyone wants to spend their hard earned money where they know they are appreciated. The bottom line is loyalty cards drive return traffic to your business. When you build customer loyalty that customer is more likely to recommend you to an associate. The rewards of loyalty cards in your business cannot be underestimated.